SOCIAL CONTENT

“King’s Address” Weekly Webisodes - The Royals (0:27) (x10)
Writer/Producer (Director: Helen Vidler)
Scripted between-episode hits, rage-baiting the audience with the character they love to hate

Promoting: The Royals on E! Entertainment
Talent: Max Brown

Episode Recaps - The Royals (0:41) (x10)
Writer/Producer (Director: Helen Vidler)
Episode recaps w/ the audience’s favorite heartthrob, the palace guard in love with the princess

Promoting: The Royals on E! Entertainment
Talent: Tom Austen

Personalized Twitter Messages - The Arrangement (0:34)
Writer/Director/Producer
Michael Vartan recorded 200 names for 200 personalized cult-recruitment videos, deployed across hundreds of X/Twitter comment sections, beckoning TV fans to find their new fave show

Promoting: The Arrangement on E! Entertainment
Talent: Michael Vartan

“Leaked” Recruitment Video - The Arrangement (0:42)
Director/Producer
Multiple “leaked” videos from cult organization The Institute for the Higher Mind, deployed across social media to drum up awareness for the launch of scripted series, The Arrangement

Promoting: The Arrangement on E! Entertainment
Talent: Michael Vartan

Character Intro - Total Divas (0:51)
Director/Producer
Character piece introducing Total Divas fans to their most-anticipated new cast member

Promoting: Total Divas on E! Entertainment
Talent: Ronda Rousey

During Show - The Arrangement
Writer/Director/Producer
An in-season “during show” in which quick social hits posted during each commercial break. 70 pieces of content (10 eps x 7 commercial breaks) all shot in one day.

Promoting: The Arrangement on E! Entertainment
Talent: Christine Evangelista, Josh Henderson